commercials.

http://www.youtube.com/watch?v=Clmr9JUyTIc
The movie is a live action shot. The tone is happy, with a hint of irresistibleness. They are selling axe body spray. The target audience are men. The product is solving the problem of getting girls and smelling bad.  The commercial makes it seems like the women are drooling all over the man because he smells good from the spray. Most of the commercial does not have sound. The commercial is successful because it makes men envy the guy in the commercial, so they are more likely to buy the product so others can be like him.

http://www.youtube.com/watch?v=-JabnZdHjHg&feature=related
It is live action. The tone is humorous. They are selling Miller Lite beer. The target audience are adults, leaning towards men in this commercial. The product is seen as making the man drinking the beer seem more manly. The commercial has conversation between the people in the commercial and a narrator at the end naming the product. The commercial is successful because it sells the product and makes it desirable, Also it makes it see like you are a loser if you are not drinking it.

http://www.youtube.com/watch?v=R55e-uHQna0
This is live action. The tone is humorous. They are selling a volkswagon car. The target audience are adults. The product is supposed to be envisioned as magical because the little kid cannot get anything to turn on until the dad starts the car form inside the house. The commercial is soundless, except for the narrator at the end. The commercial is successful because it make you laugh which is a good reaction and the commercial is memorable which make your remember the product. This makes the product more likely to buy.

http://www.youtube.com/watch?v=hpjaOUjUPUc
This is live action. The tone is humorous. They are selling Doritos. The target audience is anyone. The product is supposed to seem like it is irresistible. The commercial has some dialogue between the actors. This commercial is successful because it shows how irresistible a dorito is. The dog is actual able to break down a door for the bag of chips.

http://www.youtube.com/watch?v=WEJJUGJZxpU
This is live action. The tone is humorous. They are selling orbit gum. The target audience is anyone. The product is supposed to be seen as it can clean up anything and withstand the dirtiest mouths. The commercial is dialogue between actors. The commercial is successful because it gets the point of cleaning up dirty mouths across.

revised business card

letterhead

I used the same colors from in the logo except red because i wanted the red to be the stand out part of the card. The font reflects the logo also. i think the design is simple but i really love how it looks over all. That extra triangle on the side is not going to be there in the final copy, I don't know why that showed up.

questionaire

1) What is your business?

 The product we make is called Moms on Mute.

2) Describe your business in one sentence

We make a device that has the ability to tune out the sound waves coming from mothers so that you do not need to their pointless talking.

3) Who is your target audience?

Mostly teenagers, but anyone with a mother around can use this product.  It also works on mother in laws.

4) Who are your competitors?

No one has come up with a product like this, but other electronic companies could steal and improve the idea.

5) What makes them better/worse than your product/service?

We were the original people to come up with the product. This product is one of a kind for the time being.

6) Do you currently have an identity? 

     No, this is a new company

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

SKIP!

8) How do you want your image to be seen in two years?

We want to have a good reputation and have a product that all will enjoy. Maybe even expand the company so that it makes more products like moms on mute so that everyone can enjoy the silence.

9) If your company was an animal, what animal would it be and why?

My company would be a cat because i see the mom as an annoying bird that won't be quiet.  Cats are quiet and they like to kill birds. Therefore the cat is replacing the bird with silence kind of like how the mom's annoying lecturing is replaced with silence through our product.

10) If your company/brand was a person, who would it be and why?

It would be Jennifer Lopez in the movie Monster in Law, because she had a rough time getting along with her fiance's mother and if she had our product it would be so much easier to deal with.

11) If your company/brand was an object, what would it be?

Duct tape because duct tape can be placed over the mouth to quiet the person you want.

12) If your customer was a cartoon character, who would it be?

It would be Spike from The Land Before Time because Spike does not talk the entire movie series.